IPHONE 7 TO BE RELEASED WEEK OF SEPTEMBER 12

According to VentureBeat’s Evan Blass (aka @evleaks) — who has a stellar reputation for leaking information regarding mobile devices — the iPhone 7 is set to release during the week of September 12. This coincides with previous reports that the device was set to drop in early/mid September.


If the rumors are to be believed, this generation of the iPhone family could be largely unchanged (appearance-wise) from the last two years. Historically, Apple has adhered to a rather strict tick-tock schedule with tick years being those that offer the most dramatic refreshes and tock years (the “S” models) being more of an incremental update.

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This year, however, the refresh could end up being another tock year, with a much bigger update planned for the 10th anniversary, which coincides with the iPhone 7s — or whatever they decide to call it — next year. We might also see a fourth model added to the line to accompany the 7s, 7s Plus, and (possibly) a new-edition SE — the iPhone 7 Pro.

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The departure could spell the end of the typical tick-tock cycle for a newer three-year upgrade plan, a tick-tock-tock, if you will.

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While we still aren’t clear on the specifics of the new iPhone (a shorter, chubbier model maybe?), it’s generally a safe bet to believe Blass’ recommendations. But, as usual with Apple products, a lot can change between now and then.

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