Jumia Nigeria is marking Nigeria’s 56th independence day anniversary this year by introducing an online store dedicated to products made in Nigeria. They’re calling it Jumia Local which was launched Saturday, October 1, 2016.
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Jumia Local is Jumia’s way of supporting local entrepreneurs and brands that manufacture or assemble their products in Nigeria. Merchants on the site will be able to sell their products on at 0% commission, and their products will be promoted through Jumia’s marketing channels (social media accounts, mobile apps, billboards, and radio).
Jumia is calling this a social responsibility initiative that’s aimed at growing the local economy. According to Bili Sule, Head of Business Development, Jumia Nigeria, “To build a sustainable and healthy ecosystem for Nigeria, we need to focus on products made in Nigeria. The change starts with each and everyone of us and Jumia will lead the way by taking the responsibility to promote our own Nation’s products.”
As expected, vendors that want to sell on Jumia Local must have their products made or assembled in Nigeria. Another condition is that they have to sell online exclusively through Jumia for the first six months.