7 TikTok Statistics That Marketers Need To Know

Are you still thinking that TikTok is only an entertainment platform? Not anymore. Currently, the TikTok platform is developing as an effective marketing tool for brands and businesses. Marketers are stepping into the platform to improve their engagement rate and grow their recognition across younger generations. Many creators use the TikTok platform to showcase their creative side, while marketers use it to improve their brand awareness. Though the TikTok platform has massive benefits as a marketing tool for brands and businesses, only a few are using it in the right way.

As a brand, you miss out on massive opportunities to grow your business if you aren’t using the TikTok platform. Many big brands are reaping immense benefits after using TikTok. Some brands use services at TweetPhoto to grow their reach and recognition on the TikTok platform. Some brands use the TikTok platform to increase their brand awareness and build their engagement rate with their younger target market.

TikTok Statistics That Marketers Need To Know

  1. According to a study, the TikTok platform has over 689 million active users globally. This statistic shows how the TikTok channel is gaining immense popularity across the globe. The platform is increasing its reach and exposure among users worldwide. Hence, brands can use the TikTok platform to increase their recognition and reputation around the world.
  2. Based on a study, TikTok is the second most downloaded app with over 62 million installs. This stat depicts that the TikTok platform is rising its fame and growing its engagement across the people worldwide. Therefore as a brand, when you use the TikTok platform, you can immensely grow your reach and also build your engagement flawlessly. Furthermore, as a brand, you could also buy likes on TikTok to amplify your exposure around the globe.
  3. By a survey, TikTok conquers a massive US younger generation audience. According to a study, 62% of US TikTokers are between the ages of 10 to 29. At the same time, 7.1% of TikTok users are over the age of 50. These statistics show how the TikTok platform is beneficial for US brands. So, if you are trying to grow your visibility across the US audience, you can leverage the TikTok platform.
  4. According to a survey, a user spends an average of 52 minutes per day on the TikTok platform. This stat shows that TikTok is immensely engaging to the audience. So, as a brand, you can leverage the TikTok platform to improve your engagement rate and grow your visibility worldwide. But, make sure to create authentic and engaging video content to amplify your recognition and reputation.
  5. Based on a survey, the TikTok platform is available across 150 countries. So, if you are looking to boost your visibility and reach globally, you can use the TikTok platform. Some brands also leverage services at TweetPhoto to grow your exposure around the world.
  6. Based on a study, 58.8% of users on TikTok are female. This stat shows that the platform is massively engaging to the female audience. If your target audience is mostly female, you can leverage the TikTok platform to improve your brand awareness and boost your revenue.
  7. According to a survey, 68% of users on TikTok watched another user’s video. It is because the videos on the TikTok platform are highly engaging and authentic. So, as a brand, you can use the TikTok platform to grow your engagement rate by generating authentic videos.

BONUS

  1. In a study, 90% of users are leveraging the TikTok platform daily. In addition, people are more likely to engage with the videos on TikTok. Therefore, brands can use the TikTok channel to improve their engagement rate and increase their visibility globally.

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